The appearance of New Media and entertainment technologies such as the Internet and digital broadcasting gave rise to various social media sites such as Orkut, MySpace, YouTube, LinkedIn, Hi5 and Facebook being the few famous examples. Included in this, Facebook happens to be the most used one. Social networks are websites where people across all continents meet and share their views, news, photos, videos, links and messages.
Social media has become a buzzword among Internet marketers since they begun to woo the users of these sites. Ab muscles nature of social network sites - i.e. virtually free and instant recognition - may be the main draw. The strength of SMO was recently felt during social unrest in Egypt, Libya along with other countries.
Even though chance of content in all forms - be it in text, picture, audio, or video going viral is really as remote as a possible oasis in the desert. It's been observed that marketing during these social network sites bear excellent results like no other medium on the net currently. An aggressive and vigorous online marketing strategy does help in the long run.
Start-up businesses, especially online sellers of merchandise or services should allocate part of their budget towards social media, especially on Facebook. In comparison to other media forms, and considering cost-to-benefit ratios, Facebook marketing is easily the most cost-effective and powerful kind of promotion. The next Facebook marketing tactics might be used by start-up enterprises:
Open an account in company's name or brand / trade name to make as many 'friends' as you possibly can via your friends, relatives, supporters and employees and enlarging the circle.
Upload photos or demo videos of products or services. They are impressive as most people enjoy to look at photos and videos, which will help these phones relax and enjoy and at the same time frame they are feed with required information. Text reading is regarded as boring though it's always good.
Post humorous, witty and satirical, philosophical and spiritual content. Manage a number of posts appear daily, if at all possible.
Post company/ employee events, especially those about award giving and philanthropic activities.
Encourage your pals to 'like', share or comment.
Keep switching your profile pictures.
Simply speaking, be in news. Every one of the activities above entail no expenditure. In the event that fails you can always bank upon paid or pay per click (where you must pay as long as users click it) advertisements.